Subject
NIKE
MILKA
Or a product, a dish, an object, a joke.
STEP 01 · PICK TWO BRANDS
Type in the two names. That’s the brief.
12 credits free on your first sign-in. Enough to name a brand and pick a direction. No card.
Concept studio
Shoot what doesn't
exist yet.
Got a stupid idea? Make it real enough to post.
No subscription. No card. Your first directions are on us.
Four ideas, in minutes. You’ll probably delete three.
Made in 24h.Still here.
36
images per shoot
Minutes
not days, not a booking
12
free credits to try it
9€
for 100 more credits
The collab you
wish existed
Nike x Milka. A real-looking campaign for a product that never happened. That’s EZZAR.Do not ask Nike.
You have the idea.
We make the pictures.
Every picture above came out of the machine, including the ones you just scrolled past.That escalated quickly.
Picked
STEP 02 · GET FOUR IDEAS
Four concepts come back. Keep the one that makes you go “wait…”
STEP 03 · SHOOT IT
Thirty-six images of your favourite direction. Same product, different moments.
HD
STEP 04 · MAKE IT FULL SIZE
Pick any image and have it shot again at full size. Same idea, more of it, slightly different details.
Make something up.
Or bring something real.
FictionEntry point A
Start from
a brand
Got a collab that doesn’t exist? Even better. Put in two brand names and get four concepts to play with.
- ConceptsFour
- Marked as fictionAlways
- A complete run24 cr
YoursEntry point B
Start from
your product
Already selling something? Give it a shoot. Upload a product photo and get 36 images without booking a studio, a photographer or a model.
- Images36
- Marked as fictionNever
- A shoot of 36 images12 cr
A dish 
a building 
a poster 
a card 
a cake 
and a product nobody ever made
Six tools. Six very stupid ideas. Pick a subject, get the picture back. Four credits a run.We have questions too.
Michelin
Plating Director
Nine grams of food and a very long explanation from the waiter.
Speculative
Architect
The building a brand would make if it suddenly decided to make buildings.
Hype Product
Poster Machine
One object. Treated like a drop that sold out in nine minutes.
Collectible
Card Machine
Anything at all, turned into something you’d probably want to collect.
Is-It-Cake
Machine
The object. The cake of the object. Good luck telling them apart.
Viral Product
Architect
The product a brand hasn’t made yet, designed to be screenshotted.
What people
are saying
MCMarion C.Art director · Paris Sent four of these to a client and he asked which agency shot them. Still have not answered.
TDThéo D.Brand manager Booked a studio, a photographer and a model on Monday. Cancelled all three on Tuesday.
AKAmina K.Founder My co-founder still thinks the collab is real. I have decided not to tell him.
JLJonas L.Freelance designer Four stars because I wanted the fifth direction and there are only four. Otherwise no notes.
RSRita S.Creative strategist Put it in a deck as a provocation. The client picked it as the actual direction.
PBPierre B.Studio owner Nine euros. My last moodboard cost me two days and I did not even like it.
The reviews? Completely made up. The ratings? Also made up. The customer count? Let’s just say… optimistic.
We launched yesterday, so there are no customers yet.
But the pictures? 100% real. And that’s the part worth looking at.
Credits.
No subscription.
Buy some. Use them. Come back when you need them.
Starter
9€
100 credits
Four whole runs, which is enough to find out.
Get 100 creditsStudio
29€
350 credits
Fourteen runs. The one that stops you counting.
Get 350 creditsAgency
79€
1000 credits
A lot of runs. Or one very committed client.
Get 1000 creditsWhat things cost
| Action | Credits |
|---|---|
| Four concepts from a brand or a collab | 12 |
| A shoot of 36 images | 12 |
| A shoot from your own product photo | 12 |
| One image in high definition | 3 |
| One more direction, added to the shoot | 3 |
| One run of any of the six tools | 4 |
If a generation fails, the credits come back. You’re not paying for an error message.
Ready to spend
1,650€ on a shoot?
Or maybe you just want to see the idea first.
A real shoot
For a product that exists
- Studio, half a day400€
- Photographer600€
- Model350€
- Retouching300€
- Time to first image2 weeks
- A product that doesn’t existNot really an option
EZZAR
For a product that does not
- Studio0€
- Photographer0€
- Model0€
- A whole run, 36 images2.16€*
- Time to first imageAbout a minute
- A product that doesn’t existThe whole point
* 24 credits at Starter prices. The left column is an illustrative Paris day rate, not a quote. Mildly cheaper.
Who made this
Built in a day.
because why not.
EZZAR was made in twenty-four hours by one person, as a bet. It costs 9€ instead of 90€ because I wanted people to actually try it, not admire the pricing page and leave.
It is not trying to replace your entire creative process. It does one weird thing, does it quickly, and lets you decide if it is useful. If it works, great. If it does not, you lost zero euros.
Questions you’re
probably about to ask
Can I use the images commercially?
A shoot of your own product, yes. It carries no mark and it is yours. A collab between two brands you do not own is fiction, it exports with a burned-in CONCEPT · NOT AFFILIATED mark, and it is not something to put on a product page. Use it to sell an idea, not a thing.
How long does it take?
A couple of minutes, and most of it is you. The directions come back while you are still reading them, you pick one, and the shoot follows. The honest answer is that the machine is not the slow part: deciding is.
What if I hate all four?
Then you have spent 12 credits and you have four bad directions. There is no free re-roll yet. It is the honest weak point of the thing, and it is why the first twelve credits are free: find out on our money rather than yours.
How big are the images?
Portrait, and big enough to post. A shoot comes back at the size you choose between; the three credits are what buys the one you keep at full size. It is shot again at that size rather than enlarged, so it is a new photograph of the same thing and small details move.
Can other people see what I make?
You, in your history. There is no public gallery, no feed and no explore page, because there was no time to build one and nobody asked for it.
One important thing
Every concept
here is fiction.
EZZAR is not affiliated with, endorsed by, or connected to any brand named in a subject or shown in an image. These collabs don't exist and aren't for sale. Every image a fiction-producing tool exports carries a burned-in CONCEPT · NOT AFFILIATED mark, and there's no setting to remove it. A shoot of a product you uploaded yourself isn't fiction and carries no mark.
If you are a rights holder and want a concept taken down, report it here.
CONCEPT · NOT AFFILIATED
Burned into every fiction export
Ready to go viral?
Got an idea people might want to screenshot? Let’s see it.
12 credits. Enough to see what it does. No card.